This post contains affiliate links for some of my favorite blogging services. You can trust that I only recommend sites and services that I actually use + love. Check out my disclosure policy.
Seriously. If there’s one thing you need to pay for when trying to gain a Pinterest following to market your blog and content… it’s this.
When starting my blog, I made a decision that I wasn’t going to spend additional money (other than my hosting) until I saw an income. I didn’t care what that income was… $1 or $100. An income is an income.
Which btw… My hosting is great. I highly recommend Bluehost if you are thinking about starting up a blog or needing to make the switch to a self-hosted site.
Using Bluehost (as opposed to free hosting sites like Blogger) means that you will OWN your blog. You will control it and you will have your own specific domain name (which is also free when you sign up through my link). This is all especially important if you are trying to monetize your blog because you will have the ultimate control over any money making opportunities (as opposed to other hosting sites restricting the way you monetize AND taking a percentage of your earnings).
I highly highhhly recommend signing up for Bluehost to host your blog because it is affordable ($3.95 a month w/ my link), easy to use, and allows you to download WordPress in one simple click (which is amazing for ultimate blog customization).
Now back to what I was saying…
… about deciding to not spend any extra money on my blog. I know a ton of other bloggers will frown at that statement. I can hear it now, “girl… what the HELL”.
Because it’s a known blogger fact that in order to be successful and market yourself, you need to invest. After all, a blog and a brand is a business. Therefore, you need to invest in your business (your blog) like all other owners/creators do.
This is actually something that I discuss in this post. I mention that investing is a hard pill for me to swallow… clearly. Even though I know how important it is!
But let me tell you…
The reason I decided this is because 1) I really wanted to push myself and make sure that I could do this and 2) I wanted to figure out my style, brand, and voice before I dove into expensive design.
Spending money hiring someone to code + set up + help me get my blog up and running + help me keep my blog running, or spending money on fancy plugins + accessories + mailing (ya I’m talking to you, expensive ass Convertkit… one day I’ll give in) didn’t seem necessary for me. I wanted to go through that learning curve on my own and really push myself to do the best with the utilities that I had. Aka free ones.
I didn’t want to spend money on a fancy ass theme, graphics, photography, or overall design until I knew where I wanted to go with this blog. And I probably won’t spend any money on these things until after over a year of this blog being up and running.
The reason being is because what if 6 months down the road I decide that the direction I’m going isn’t exactly working out for me. I may decide to switch up my branding. Who knows! So I don’t want to feel committed to a theme or a ritzy design until I know for sure the long term direction that I’m taking this blog.
A month after deciding to blog, and a couple weeks before actually launching my blog (a 3 month process) I caved. I signed up for a site that has ultimately made my life 10 times easier and only requires 15 minutes OR LESS every week to keep running. My productivity is greater, I have more time to spend on other things blogging related, my audience is growing, and I am expanding my knowledge about my Pinterest performance.
This is all because I now have a constant presence on Pinterest + extra analytics and tools not available on Pinterest itself. My pins are circulating throughout the day, every day. For a very small amount of money (starting at $5/month AFTER free trial) and a very very very small amount of time (15 minutes/week)!
A small sacrifice for the greater good, if you will.
If you can’t tell by my raving yet… this site has dramatically changed the game for me. So let me rave some more.
Actually, let me explain.
BoardBooster is a site that you sign up for and then connect to your Pinterest account. The prices are amazing (starting at $5/month) and they offer a great free trial experience that you can sign up for here.
Seriously, they are so confident in their service that they don’t even require you to enter a credit card at signup. You simply join, start your free trial (100 pins) and enjoy the convenience until it’s over.
Once the free trail ends you are given the option to enter your payment info in order to continue your subscription and join a monthly plan.
The way it works is that through the BoardBooster platform, you sync whichever boards you want to pin things on throughout the day. Once these boards are synced up with site, BoardBooster creates secret boards for them on your Pinterest account. So, if you have a board titled “Fashion” then boardBooster will create a secret board titled “- Fashion” that will only be visible to you.
Once this is done, you are able to pick your scheduling preferences. You pick how many pins you want pinned onto each board every day and the time frame in which you would like them pinned.
Now, here’s where BoardBooster offers a cool analytic for you.
After a while of pinning for you when they gather enough information about your profile’s performance, they are able to give you reports. These reports are AMAZING because they help you optimize your pinning strategy (which is essential, especially if Pinterest is your main marketing source for your blog).
These reports can detail your follower growth, your board performance, and the best time for you to pin. YES, BoardBooster can tell you which hours during the day that your followers are most actively repining/liking your pins. Aka when you should be pinning most of your content. This is SO handy.
Once you get this information, I highly recommend going back into the scheduling settings for your boards. You know when your audience is most active, so why not have BoardBooster pin for you when you know your audience is up for interacting?
Also, the cool thing about your board performance reports is how detailed they are. As a blogger, you need to make sure that when you view the board performance report, that you change the settings on the page from “showing brief metrics” to “showing full metrics”.
This will give you information about how many pins each board gets per month, how many pins are from your domain, and how many pins are from other domains. It then goes one step further and tells you the repin rate for pins from your domain and the repin rate for pins from other domains.
I love love love having this information. Who doesn’t love seeing stats and analytics of all their hard work?!
I’d be lost without BoardBooster.
Okay. Let’s get real. I probably wouldn’t be lost.
BUT. I would spend A LOT more time pinning throughout the day in order to keep my presence established online. And as you know (or should know), online presence is absolutely necessary for bloggers.
But it’s difficult… because as much as you need to be present online and on social media, it is SO time consuming. This is where BoardBooster continues to lure me in month after month. Instead of spending my time pinning my own content and other’s content, I am able to do things that I feel are more important. Like writing substantial content to put on my blog (it probably would’ve doubled my writing time for this post if I had to also keep my Pinterest active throughout the process). Or working on stepping up my photography game for my posts (someone give me some tips!!!).
So, instead of sitting on Pinterest for hoursss every day repining content… I spend 15 minutes OR LESS every week.
Whenever I’m bored, have free time, or want to scroll through my Pinterest feed… I do it. Because I actually really like taking a leisurely scroll through Pinterest. But I don’t ever worry about repining a certain amount of content when I do this. I just pin whatever catches my eye.
“How the hell?” you may ask… Well here’s how.
I have all of my major content related boards (the ones that have my own blog content + content related to mine) synced up with BoardBooster (10+ boards).
The reason that I don’t sync ALL of my boards is because I don’t need to. I find that certain boards that don’t really relate to my content are the boards that I pin on the most during my free time. So I don’t need to schedule pins for these boards because chances are, I probably pin a couple new things to them every day anyways.
Plus, if I scheduled pins for every single board on my Pinterest… The price of my monthly plan would go up significantly.
So, my advice to you… Be Smart. Decide which boards house your most important + responsive content and sync those (and only those) boards to BoardBooster.
I like to make sure that each board has at least 5 scheduled pins going out every day. This way, it ensures that my Pinterest profile as a whole is achieving an absolute minimum of 50 pins every day. PLUS whatever pins that I decide to repin during my free time.
Obviously, the more pins you have going out every day… the more activity you’re going to receive. But for now, this is a good schedule for me.
The thing I do that you might find funny is which pins that I schedule to go out…
Since I only schedule pins once a week, this means that I must put a minimum of 35 pins into EACH of my secret scheduling boards. So, I’m pretty bad at math but like 400+ new pins every week is a lot… And like I said, I only spend 15 minutes every week doing this. Soooo instead of pinning new pins to each board every week, I recycle my pins from the main board that coincides with the secret board.
When you get into your main board (on a laptop, not on mobile) you will see 3 little icons above the board title. A pencil (edit), a square of arrows (move), and an ellipsis (more). Obviously, you want the “move” button. Click it.
I like to scroll down to the middle/bottom of the board where the oldest pins are and recirculate these. If you’re going to recirculate, don’t keep using the same ones week after week. Your followers will get sick of seeing the same things from you… Wouldn’t you?
Anyways, once you’re in the middle/bottom of the board, start selecting which pins you want to recycle! Make sure that you’re selecting enough to fill up a week’s worth of pins for your secret board (you will see a number count in the top right).
But be careful to only select 50 pins or less at a time!!! I stress this because Pinterest only lets you move 50 pins at a time. If you select more than 50 pins and try to move them, Pinterest will deny the action. You will have to start all over.
Once you’ve selected your magic number of pins (but make sure the magic is less than 50)… click the move button on the top left and move your pins to your secret board. And there you have an entire weeks worth of pins to keep your online presence strong af.
However, you do need to make sure that you’re pinning quality content + content that relates to your brand and overall message.
So be picky with the images, read the posts, and only pin content that you would be proud to show your readers.
One easy way that I like to do this is with a secret “pin now, read later” board. If I’m on the go or pinning content in a time crunch, I pin any and all content with articles that catch my eye to my “pin now, read later” board without even reading them. Doing this makes it so much easier to go back and read the things that draw me in + decide if they’re actually pin worthy once I have more time to do so.
Only took like 2 minutes right?! So easy.
Seriously, it’s that simple.
Everyone will tell you that establishing and maintaining a presence online is extremely important. But no one really tells you how easy it is. Especially when you know how to use BoardBooster to your advantage…
Which you now know because I just gave you a full rundown!
So check it out! And don’t forget there is a 100 pin free trial for you to utilize and get the hang of things before signing up for a monthly plan.
If you use BoardBooster like I do, let me know. Because I’m over here thinking I’m all smart and fancy for recycling 400+ pins every week…. In reality that could just be a thing that every blogger does…
SO leave me a comment and don’t hesitate to burst my bubble. Also make sure you check out and follow my Pinterest to see all of my recycled pins in action.